Next-Generation Artist Development Platform | Where Music, Media, and Metaverse Converge.
VOCAL is more than a platform—it's a movement to amplify unheard voices, unlock new revenue for creators, and redefine how the world experiences music.
Executive Summary
The VOCAL Vision
VOCAL is redefining how musical talent is discovered, developed, and delivered to global audiences. Built by Grammy-nominated vocal coach Nick Cooper, VOCAL is an immersive, mobile-first platform leveraging AR/VR technology to democratize access to artist training, monetizable performances, and fan engagement.
As the music and creator economies top $160B combined, VOCAL enters with a unique formula: elite coaching + immersive experiences + scalable tech.
Artist Acceleration
It's not just artist development—it's artist acceleration, at global scale.
Market Opportunity
The traditional music industry model is outdated. Digital channels have democratized talent discovery, but aspiring artists still need guidance, infrastructure, and access. VOCAL addresses these gaps through a scalable, monetizable ecosystem with global reach.
Core Model
Discover
Source talent via digital channels and open submissions.
Develop
Provide coaching, branding, and creative support.
Deploy
Distribute content and launch talent on global stages.
Monetize
Through content, partnerships, merchandise, and experiences.
Innovation & Differentiation
VOCAL offers more than just artist development. It's a full-stack platform that captures the journey, amplifies personal brand growth, and supports non-superstars in generating value.
VOCAL integrates AR/VR into its discovery, coaching, and distribution.
1
Stage-On-Demand
AR concerts via LiDAR-enabled phones.
2
Virtual Concert Venues
Persistent social environments with ticketing, merchandising, and branded interactions.
End-to-End Monetization Model
  • Subscription access to exclusive content and events
  • Tiered ticketing for virtual and physical shows
  • Brand partnerships, white-labeled artist studios, and IP licensing
  • Premium merch, NFTs, and immersive Skyline Festival experiences
Cultural Capital
  • Celebrity mentors (Usher, Zendaya, Jon Batiste, etc.) deliver coaching, credibility, and visibility.
  • Equity-driven programming includes scholarships and IP ownership for underrepresented artists.
  • International scalability via a Global Talent Exchange and licensing play.
VR/AR Environments
Stadium Venue
Exterior Stadium
Interior Stage
Treehouse Artist Development Center
Exterior
Stage 1
Stage 2
Merch & Collectibles Ecosystem
Core Apparel
5 core apparel SKUs per show + numbered varsity & vinyl.
Luxury Lifestyle
Luxury lifestyle line (crystal, silk, barware).
Digital Layer
Season-pass NFT, avatar wearables, highlight-reel clips.
Smart Labels
NFC smart-labels drive post-show traffic & data.
Go-to-Market Strategy
PR & Launch Campaign
Powered by Nick Cooper's public platform and mentor network
Brand & Media Partnerships
High-touch collaborations with luxury, tech, and entertainment brands
Youth Pipeline
Regional school programs, pop-ups, and social creator campaigns
Skyline Festival
Immersive hybrid music events with high-margin VIP offerings
Financial Highlights
$3.6M
Year 1 Revenue
$15.7M
Year 3 Revenue
Q3, Year 2 Break-Even
$5–7M (Platform buildout, global content, go-to-market, community ops) Seed Round Target.
Audience-Specific Value Proposition
  • Attractive ROI with diversified revenue streams (content, touring, brand partnerships).
  • High scalability with global expansion plan.
  • Market disruption potential in talent development and content production.
  • Led by Grammy and Oscar-nominated Nick Cooper, de-risking execution.
Exit Pathways & Timing
Exit Pathways
  1. Strategic Acquisition: Ideal for tech or media giants (Meta, Apple, Netflix) seeking premium creator platforms.
  1. IPO: Positioned for public offering as adoption scales and brand equity matures.
Why Now
  • VOCAL stands at the nexus—culture, tech, and commerce—with the talent and traction to scale.
  • Artists demand autonomy and tools beyond label deals.
  • Fans crave immersive, direct connections.
  • AR/VR adoption is accelerating, not optional.
Thank you
connect@vocal.studio